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Israeli startup AppCard raises $20 million
Israeli startup AppCard, which has developed a marketing and loyalty platform for small and medium sized retailers, has raised $20 million in Series B funding.
PLDT Capital, the investment arm of Philippine Long Distance Telephone Company and Alexander Rittweger, founder of Loyalty Partner, led the round.
Existing investors: Founders Fund (Peter Thiel), Innovation Endeavors (Eric Schmidt), and Jerry Yang also participated.
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Headquartered in New York and with its R&D in Israel, AppCard was founded by CEO Yair Goldfi